A highly organized, systems thinking, thoughtful design leader with over 20 years of experience.
Specializing in Product Design and UX. My experience spans a variety of projects, including mobile apps, design systems, site rebrands and large-scale digital products. I strive to ensure open communication and cross-team collaboration to keep a product moving forward. My digital tool of choice is Figma, but in my spare time, I prefer working with a paint brush 🎨.
Capabilities
Design
UX and UI design
Accessible design
Logo & print design
Social media design
PM & Strategy
Design Systems
Critical thinking
Documentation
User research & testing
Technology
Figma
Sketch
Creative Cloud
Atlassian
Current rabbit hole
The world of human-AI interaction, and how it could fit into workflows for product design and design systems.
Experience
Design Lead / UX Manager
Canada Life
2023 - present
Product Designer
Tangerine Bank
2023
Sr. User Experience Designer
Canada Life
2022 - 2023
Sr. Digital Designer
Canada Life
2015 - 2022
Digital Content Producer
Bell Media
2010 - 2015
Multimedia Producer
CTV News
2005 - 2010
What people are saying 💬
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Her meticulous attention to detail was what made her a strong designer in both visual and UX. Honing both skills to perfection, is what sets her apart from the rest.
— Joseph Lee
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Sasha's proactive approach to work, seeking out answers and devising new solutions to keep projects progressing is a rarity.
— Julie Rosso, former leader
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A self-starter, Sasha has the proven ability to suceed in a fast paced, high pressure environment, with constantly changing priorities and multiple stakeholders...
— Tom Irwin
Things that make me happy
Watching a good film 🍿
A perfectly ripe mango 🥭
Staying active 🧘🏻♀️
Learning new skills (made pickles in 2025!)
Getting my hands dirty 🪴
Long hikes with our dog 🐕
Exploring a new city 🏙
Stargazing ✨